As a nation, we’re used to delays. Whether or not they’re associated to very large queues on our busiest roads, trains which might be almost all the time late or main infrastructure tasks which might be massively delayed, it’s depressingly widespread to listen to of issues working behind.
It’s due to this fact nearly unprecedented to come back throughout an initiative truly forward of schedule. However that’s the spectacular place fledgling tyre producer Nova Motorsport presently finds itself in.
For individuals who want reminding, that is the company created after the demise of the much-loved Avon brand last year when mother or father organisation Goodyear determined to shut the Melksham tyre-making facility. Lots of the key workers transferred throughout to the Nova ‘start-up’, which falls underneath the SPC Rubber Group umbrella, and its preliminary ambition was to proceed supplying and producing tyres for disciplines synonymous with the Avon/Cooper names for many years: principally historic racing, hillclimbing and rallycross.
An present Camac manufacturing facility in Portugal was acquired and all of the outdated Avon tools was transported throughout the continent from Wiltshire. The goal – set at first of the 12 months – was for the primary tyres to be produced in September, which Nova’s administration felt was an formidable goal. But it smashed that by 5 weeks as monitor testing of latest ACB9 Formulation Ford tyres started in August, Nova’s business director James Weekley describing the corporate’s speedy growth as “phenomenal”.
“It took much less time to ship the tools than we have been anticipating, in order that’s one space the place we gained time,” explains Weekley of the components that helped Nova get forward of schedule. “Additionally the technical and engineering groups in Portugal have executed an astonishing job of implementing all the things we had from Melksham into the manufacturing facility – the group’s been going above and past to an entire different stage.
“The tempo is choosing up now, it’s very a lot the snowball impact. We’ve obtained numerous monitor assessments and evaluations lined up, beginning imminently, and will likely be flowing at a big tempo for a lot of, many months now as we roll by the vary and industrialise them and begin bringing issues to market.”
Ease of testing and swathes of present information meant Formulation Ford ACB9 tyres have been a logical start line for Nova
Picture by: Nova Motorsport
Given the breadth and variety of classes catered for by Avon’s outdated vary of rubber, Formulation Ford could sound like an intriguing alternative for Nova’s first tyres, particularly contemplating the Kent-powered automobiles are not the important stepping stone on the single-seater ladder they as soon as have been. However Weekley explains there are “a number of components” that make the ACB9s a really logical start line.
“There’s numerous Formulation Ford automobiles on the market,” he says. “There’s numerous good drivers and there’s an ocean of knowledge, so it was a very simple and cost-effective product to exit and check.
“You don’t need to go and rent a circuit solely with a group that’s going to convey 15 mechanics alongside for a single day’s testing. It was a straightforward one for us to rearrange a check at quick discover and get very prime quality information that we will reference again with information of outdated, so for these causes it was a extremely apparent alternative.”
“The tyres have been indistinguishable from the merchandise produced in Melksham beforehand, which is strictly what we aimed to do” James Weekley
Preliminary testing commenced on the Braga circuit in Portugal, half an hour from Nova’s new manufacturing facility. Additional assessments have been then performed at Snetterton and Manufacturers Hatch, with skilled historics racer Simon Hadfield finishing a lot of the working, to make sure the brand new rubber carried out precisely the identical because the outdated UK-made Avons.
“That went fantastically,” says Weekley. “There’s all the time a number of nerves going into these items – regardless of how a lot homework you’ve executed, till you begin turning laps, you by no means actually know the way it’s going to work. Nevertheless it went flawlessly – we couldn’t have hoped for a greater consequence from these assessments. The tyres have been indistinguishable from the merchandise produced in Melksham beforehand, which is strictly what we aimed to do.”
Full-scale manufacturing of these tyres is now as a result of start by the top of this 12 months, whereas the floodgates are set to open as a bunch of outdated Avon ranges are reindustrialised. Inventory was constructed up within the ultimate months of the Melksham manufacturing facility’s operation and that is being repeatedly monitored by the Nova workers to make sure they prioritise making the tyres which might be wanted most urgently.
Alongside the manufacturing in Portugal, loads of work has been happening behind the scenes by the business group as Nova indicators new agreements with varied organisers. The newest instance is a wide-ranging cope with the Historic Sports activities Automobile Membership, however Weekley says extra bulletins are imminent.

Nova has agreed a deal to supply tyres for varied HSCC classes
Picture by: Nova Motorsport
“We’ve obtained a variety of irons within the hearth and there’s a fairly vital quantity of latest enterprise,” he states. “The bulletins for the brand new contracts are fairly main as a result of they’re actually some flags within the sand as to the place we’re going.”
All this optimistic progress from Nova is essential for the motorsport business as an entire. The tyre sector has been in strife for years, triggered by Brexit and the coronavirus pandemic, then exacerbated by developments such because the uncertainty over Avon’s future and a few manufacturers chopping their ranges.
There are nonetheless provide considerations in locations, however Weekley believes this “turbulent time” is lastly beginning to settle. Now it simply wants Nova to proceed avoiding any delays as the subsequent section of its growth begins.

Rallycross is one other self-discipline the place Nova is aiming to have a sizeable presence to comply with in Avon/Cooper’s footsteps
Picture by: Nova Motorsport