Promoter of the Year shortlist

The Promoter of the 12 months is an award that recognises the promoter of a motorsport occasion who produced an distinctive and commercially profitable occasion or occasions throughout the season and confirmed a dedication to bettering the fan expertise.

The winners will likely be introduced on the Autosport Awards in London on January 29, and the next promoters have been shortlisted.

Car Membership de l’Ouest – 24 Hours of Le Mans

The 24 Hours of Le Mans set a brand new attendance document in 2024 as 329,000 spectators flocked to see Ferrari pip Toyota to victory by simply 14 seconds.

The rise in attendance got here a 12 months after the Centenary race and additional proved the rising spectatorship for the World Endurance Championship. The 2024 model additionally featured an expanded grid of 23 hypercars, the most important entry within the prime class this century.

For track-going followers, new spectator areas had been added, together with a brand new financial institution on the Porsche Curves and a brand new grandstand at Maison Blanche. 5 fanzones additionally entertained attendees away from the monitor motion.

Following on from the a centesimal anniversary, the ACO recreated an evening show with over 400 drones and a firework show.

The judges had been impressed to notice that, regardless of being onerous to enhance on the Centenary occasion, Le Mans managed to take action, whereas additionally offering further fan areas and constructing on the attendance figures.

CIE – Mexico Grand Prix

Carlos Sainz, Scuderia Ferrari

Picture by: Mark Sutton / Motorsport Photos

The Mexico Metropolis Grand Prix solely returned to the Method 1 calendar in 2015 however has since gone on to win the FIA’s Promoter of the 12 months award on 5 events.

For 2024, the paddock was reworked to showcase the Day of the Lifeless, an emblematic custom in Mexico with activations distinctive to the nation together with taco stands and stay portray.

Enhanced seating, 280 new screens and new hospitality areas elevated the spectator expertise as a document weekend crowd of 404,958 witnessed Carlos Sainz take victory for Ferrari.

Assist races included the Roshfrans GTM Tremendous Cup, FORMULA 4 NACAM Championship and Masters Historic and CIE partnered with the Mercedes AMG Petronas F1 Crew to host a Q&A session with Lewis Hamilton for college students from Fundación UNAM and Fundación Politécnico, adopted by storage excursions that offered an interesting perception into the game.

The judging panel famous how effectively organisers knew their market and sorted followers for what was a “spectacular and distinctive” occasion.

Las Vegas Grand Prix

Yuki Tsunoda, RB F1 Crew VCARB 01

Picture by: Pink Bull Content material Pool

For its second 12 months as a Method 1 venue, the Las Vegas Grand Prix launched new components geared toward enhancing on-track motion and fan experiences.

A Mercedes 1-2, with George Russell main dwelling Lewis Hamilton, was the spotlight of a memorable weekend which additionally noticed Max Verstappen declare his fourth successive world championship.

An ice rink on the roof of the Paddock Membership, Gordon Ramsay internet hosting dinner in his personal storage {couples} tying the knot with Elvis at a Paddock Membership-themed marriage ceremony chapel gave the distinct Las Vegas vibe.

The introduction of Ferrari Problem as a help collection added to the spectacle, which made use of iconic landmarks such because the Sphere, whereas organisers additionally launched 10,000 extra ticket choices with extra basic admission tickets made out there.

Judges had been happy to see Vegas doing issues in a different way, together with a novel all-inclusive ticker possibility, with “huge” enhancements from 12 months one to 12 months two and additional strikes to “take care of followers”.

South Florida Motorsports – Miami Grand Prix

Andrea Stella, Crew Principal, McLaren F1 Crew, Max Verstappen, Pink Bull Racing, 2nd place, Lando Norris, McLaren F1 Crew, 1st place, Charles Leclerc, Scuderia Ferrari, third place, on the rostrum

Picture by: Mark Sutton / Motorsport Photos

Miami as soon as once more staged one of the memorable races of the 2024 Method 1 season, as Lando Norris took his maiden victory.

In addition to the on-track motion South Florida Motorsports (SFM) additionally invested within the paddock, together with a staff village on the Miami Dolphins soccer subject, additionally providing followers a novel view of the interior workings of an F1 paddock, with spectators capable of entry the Exhausting Rock Stadium.

The now iconic dry-dock Marina was once more in place and Miami once more set a excessive bar from a hospitality perspective.

The dedication to the Miami Gardens group additionally noticed SFM present native kids with storage excursions, F1 staff talks and a pit lane stroll in addition to distributing tickets to native residents.

Judges famous that Miami had used learnings from 2022 and 2023 and it was now greater than “only a vacation spot” with tons to do for followers and that it had “shortly established” itself as “a premium in F1” and was turning into “what the Monaco Grand Prix was”.