Monster gains presence on Ducati’s bike, but fails to seduce Marquez

Marc Marquez had to surrender his fundamental private sponsor, Purple Bull, to fulfil his plan of becoming a member of the manufacturing facility Ducati team, which is related to Monster, a direct competitor of the Austrian beverage producer.

“Out of respect for Purple Bull, I will not have a private sponsor. I wish to thank the Purple Bull household and hope we proceed to be mates,” Marquez stated in December on Purple Bull-owned Austrian tv channel Servus TV.

Marquez wore the Monster brand on his cap and racing overalls throughout the Ducati group presentation final Monday. Monster’s claw can also be current on the bike. In reality, Monster has gained a bit extra presence this yr, particularly on the Desmosedici GP25, the place it seems on the forks along with the keel.

Ducati’s commonplace contract requires its riders to put on the Californian beverage model on the bikes, overalls, and cap throughout grand prix occasions and promotional actions linked to the group.

Monster approached Marquez, providing him a contract similar to the one Francesco Bagnaia has signed. Nevertheless, the Spaniard declined the provide out of loyalty to Purple Bull, with whom he hopes to renew the connection when the chance arises. This does not appear prone to occur within the quick time period, as Monster prolonged its alliance with Ducati and elevated its monetary contribution to the venture.

Autosport understands that the Borgo Panigale producer was ready for a name from Purple Bull as soon as the six-time world champion’s arrival for 2025 was confirmed. Nevertheless, the Austrian firm didn’t transfer in that course till after the summer time, when it was already too late.

The one house the place Marquez can visibly place his sponsors is on a part of the helmet, whose model (Shoei) he can show on the higher a part of the racing go well with, the place he has additionally positioned a small Estrella Galicia badge and the title of his company, Vertical, on the backside.

This expertise illustration firm manages the careers of different riders, equivalent to Alex Marquez and teenager Maximo Quiles, in addition to some artists, influencers, and celebrities, together with Gemma Pinto, a mannequin and Marc Marquez’s companion.

On the helmet, because of the battle of pursuits that prevented Purple Bull’s presence, Marquez has chosen to put one other of his necessary private sponsors. The brand of Estrella Galicia’s non-alcoholic beer variant (EG 0.0) seems on the higher a part of the nape. The entrance and jaw space, a ‘property’ of Ducati, shows Lenovo, the primary sponsor of the construction.

EG additionally occupies a strip on the prime of the visor, the place one other rider sponsor, Insta360 seems on the backside. Vertical additionally seems within the visor hinge space, whereas Ducati has positioned one in all its historic sponsors, Parmacotto, a cooked ham producer, on the chin.

New private sponsors 

Though Marquez can solely show 4 of his private sponsors when on observe (Shoei, Estrella Galicia, Insta360, and the sports activities gear model Alpinestars), the rider has a protracted record of corporations related together with his private picture, equivalent to Audi, La Roche Posay (cosmetics), and Mondraker (bicycles).

Marc Marquez, Ducati Group

Photograph by: Ducati Corse

In just a few days, he’s anticipated to announce “a strong Spanish private sponsor”, a model that, though it can not seem on the rider’s gear or helmet for now, already needs to accompany him instantly.

After the presentation in Madonna di Campiglio, the place the bike, racing go well with, and helmet with all sponsors have been seen for the primary time, some particulars on Marquez’s aspect stay to be revealed, equivalent to which model he’ll stick with it the drink bottle within the storage, paddock, and podium, though it’s prone to be EG.

What he will not be capable of put on on circuits or public appearances are Oakley sun shades. Throughout the occasion on the Dolomites ski resort, Marquez was seen snowboarding with a display from one in all Carrera’s sports activities manufacturers (Smith), a Ducati companion, with which the Spaniard native has no contract.