On the bubble – Moet & Chandon returns as F1 champagne provider

Moet & Chandon has change into the most recent LVMH model to companion with Method 1 as the luxurious champagne makes its return to the rostrum this season – whereas additionally changing into title companion of the Belgian Grand Prix.

F1 and LVMH signed a 10-year international partnership final 12 months, value round $1billion, which has seen plenty of ‘maisons’ enter the collection as a part of the settlement.

Final week, it was confirmed that Louis Vuitton would become the title partner of the Australian Grand Prix, on the similar time offering Trophy Trunks for race trophies throughout the season.

That adopted on from the announcement at first of the 12 months that TAG Heuer would replace Rolex as F1’s official timekeeper.

Now Moet & Chandon would be the official champagne of F1, used to toast podium successes rather than Ferrari Trento, which has been sprayed since 2021.

“The custom of toasting on the rostrum is among the most iconic moments in our sport and we’re thrilled to welcome as soon as once more Moet & Chandon because the Official Champagne of Method 1,” mentioned F1 CEO Stefano Domenicali.

“This partnership celebrates the historical past, emotion and excellence that bind Method 1 and Moet & Chandon, in an ideal union of efficiency and refinement in a very particular 12 months that sees us have a good time our seventy fifth anniversary.

“The return of Moet & Chandon to the rostrum strengthens additional the bond of our progressive partnership with LVMH and we can’t wait to toast this extraordinary collaboration collectively.”

With almost 300 years of expertise in champagne making, Moet & Chandon additionally has a wealthy historical past with F1.

It was the first champagne used to toast a victory in the series, when Juan Manuel Fangio won the 1950 French Grand Prix during F1’s inaugural season and was invited to celebrate with Moet & Chandon.

“We’re honoured and excited to return because the Official Champagne of Method 1, celebrating a shared historical past of collective triumph and dedication because the Fifties,” mentioned Sibylle Scherer, CEO and president of Moet & Chandon.

“We honour the extraordinary teamwork, the limitless precision, and the pursuit of excellence that drive each motorsport and our craft.

“This partnership is a tribute to the unity and shared achievements of inspiring drivers, their devoted groups, and the worldwide neighborhood that rallies behind them.

“As Moet & Chandon takes its place on the rostrum as soon as once more, we proudly proceed to craft moments of celebration that belong to everybody dedicated to this unimaginable journey.”