Record title sponsorship for Williams as Atlassian deal announced

Atlassian has signed a multi-year deal to grow to be the title accomplice of Williams Racing, within the largest deal within the group’s historical past.

It’s now the primary title sponsor of Williams since 2020 and the partnership additionally extends past branding, with Atlassian turning into the official expertise accomplice and official collaboration software program accomplice of the group.

The information comes forward of the 2025 Williams automobile launch on Friday and the F175 livery launch occasion at London’s O2 Enviornment subsequent week.

“I’m delighted to welcome Atlassian into Components 1 and our evolution into Atlassian Williams Racing,” mentioned Williams group principal James Vowles.

“Attracting a title partnership of this dimension and significance is a momentous day in our group’s illustrious historical past and a serious milestone in our comeback transformation.

“We’re setting up all the best substances to get this group again to the entrance of the grid, and in Atlassian now we have a accomplice that by means of its expertise and instruments will assist unleash our full potential by enhancing teamwork and collaboration proper throughout the organisation.

“Our values and ambition align completely, and I’m enthusiastic about what we are able to obtain collectively.”

Williams has a wealthy historical past of title sponsors, however Atlassian turns into the primary since Dorilton Capital bought the group 5 years in the past.

Earlier title companions embrace AT&T, Martini and ROKiT and Atlassian CEO Mike Cannon-Brookes is happy to be the most recent identify related to the nine-time F1 constructors’ champions.

“Components 1 is the last word group sport,” he mentioned. “It is the place engineers, builders, industrial groups, pit crews and numerous others work collectively in real-time at unbelievable speeds to race for a podium end.

“Atlassian shares Williams’ deep perception within the energy of teamwork. We all know that when nice groups have the best instruments and practices, they’ll obtain issues that may be not possible alone.

“As one of many first world expertise corporations out of Australia, we perceive what it is prefer to have ardour, drive and the assumption that you simply’re constructing one thing nice.

“This group has been by means of a outstanding transformation, and I imagine Atlassian Williams Racing has all of the foundations for a renewed period of greatness.”