System E has employed the companies of Ellie Norman who will be a part of because the all-electric championship’s new chief advertising officer, having beforehand labored for System 1 and Manchester United.
Norman will be a part of System E from the 30 September, changing Henry Chilcott who has been within the function for the final 4 years however will go away the corporate after the London season finale later this month.
Having spent 5 years beforehand working in F1 because the championship’s chief advertising and communications officer, Norman has spent the final two years with Manchester United because the Premier League soccer membership’s chief communications officer.
She stated: “I’ve been intently watching the event of System E from the sidelines since its inception 10 years in the past and at all times been impressed with its single-minded goal to develop a completely new fanbase centred round dramatic electric-powered racing, happening in thrilling areas with technological innovation and sustainability at its core.”
Norman joins the corporate after it was just lately introduced that Liberty Global would be acquiring a controlling 65% stake in Formula E from Warner Bros Discovery, with the remaining 35% made up of minority shareholders.
The deal is impartial from Liberty Media’s possession of F1 and deliberate future management of Dorna Sports activities which runs MotoGP and the World Superbike championship, and is about to be accomplished earlier than the tip of 2024, topic to regulatory approval.
Ellie Norman, System E chief advertising officer
Picture by: FIA System E
System E CEO Jeff Dodds beforehand labored with Norman at each Honda and Virgin Media and states her rent is the subsequent stage in rising the championship globally following the work undertaken by Chilcott.
“I’ve not labored together with her for a very long time, however I’ve noticed her improvement over the time I’ve not labored together with her,” Dodds informed Autosport.
“The mixture for me of somebody who loves motorsport, will get the product, will get the fan view, has very sturdy sports activities administration expertise and related sport advertising expertise popping out of F1 and a recognized amount to me, simply felt like an excellent match.
“It’s an ideal transition from the best crew for the job that needed to be accomplished [under Chilcott] to a distinct fashion of management for the job that must be accomplished.”