Bahrain International Circuit hitting the bullseye with diverse event strategy

Watching Luke Littler hit a nine-dart end or competing in an esport match at Comedian Con should not two actions you’ll normally affiliate with the Center East – however the crew at Bahrain Worldwide Circuit have been seeking to change that lately.

The circuit celebrated twenty years of internet hosting Components 1 final 12 months however has been eager so as to add extra choices when motorsport is just not on the town.

The Bahrain Darts Masters was one such occasion, a spherical of the World Sequence of Darts which noticed Littler hit a televised nine-dart end and declare the title in 2024.

Bahrain Comedian Con has additionally been wildly well-liked and final 12 months’s celeb appearances various from former Chelsea and England soccer captain John Terry to skilled wrestler Paul Wight – higher recognized in his time within the WWE because the ‘Large Present’.

“By way of diversification, we wish to see what works, clearly, financially, it needed to make sense,” Bahrain Worldwide Circuit (BIC) CE Sheikh Salman bin Isa Al-Khalifa informed the Autosport Enterprise Change: London.

“That is the third 12 months working (of internet hosting the darts). Final 12 months, Luke had his nine-darter in Bahrain, which was an enormous factor.

“To me, the gamers hitting a 180 and seeing the fervour of the followers with their 180 indicators was one thing actually compelling. I wished to see if it will work in Bahrain. It was an ideal shock to see the fervour of the followers and even that individuals confirmed up in fancy gown the primary 12 months!”

The important thing to bringing new occasions to the circuit is to utilize the prevailing amenities which can be available as a F1 grand prix host.

“We’ve got plenty of infrastructure, clearly, in a Components 1 racetrack,” defined Sheikh Salman.

“Comedian Con, for instance, the paddock suites, all six suites are a part of that gaming occasions. The media centre, you’ve got received 300 TVs. Every part is about up for them. So we do our gaming occasions there.

“In 2024 we had 424 occasions, 119 have been non-motorsports occasions. Clearly, 424 occasions in eight months, as a result of three months is so scorching you’ll be able to’t do a lot in Bahrain.

“The plan is to utilise the venue in a method for various occasions. The dome tent is the place now we have it (the darts). We bought out this 12 months, about 1,500 – plenty of passionate followers and it was a enjoyable occasion.

“ITV alone, I believe, (viewers) for this occasion, was round 1.9 million. So we do get the publicity. We do get all of that.

“It is about discovering these occasions you can steadiness with our motorsport occasions.”