Call it LewLewLemon: Hamilton is Lululemon’s newest ambassador

Perhaps he was jealous of Max and AlphaTauri: Lewis Hamilton simply introduced his new international ambassadorship with athletic model Lululemon, creating an unimaginable naming synergy.

Hamilton’s new function broke with an Instagram publish displaying the brand new Ferrari driver throughout a 4am sweat sesh within the fitness center, rocking a teal long-sleeve shirt and black efficiency tights. Paradoxically, in an interview with GQ, Hamilton stated he had no concept Lululemon — finest identified for athleisure gear and garments for girls on their ‘sizzling woman walks’ — additionally catered to males.

“Clearly, there have been ladies that I’d met who would simply be raving about Lululemon. I used to be like, ‘Uh, I can’t put on the leggings,’” he told GQ. “In terms of all of the materials that I work with — once I’m designing garments for instance — the fabric may be very, essential for me. There’s some manufacturers I simply can’t put on as a result of it’s itchy,” he went on, noting he was instantly impressed by the model’s pitch. “I’m in search of that further one p.c.”

The seven time world champion has been less-than-impressed by the coaching gear he’s worn up to now, telling GQ he even lower the sleeves off all of his exercise tops final season. “The silhouette is essential,” he emphasised. “I like color-matching issues [too], you wish to look good if you go someplace to work out.” As an envoy, Hamilton will work carefully with Lululemon’s analysis, innovation, design and growth groups to collaborate on future merchandise and supply suggestions. The corporate’s Centre for Social Affect can even companion along with his international basis, Mission 44, as a part of the deal.

This and his transfer to Ferrari would have constituted an enormous 12 months for Hamilton, however he is solely simply getting began. He has one other large style second on the horizon, plus he produced and seems within the upcoming Brad Pitt movie “F1,” slated for this summer time. 

“To do the primary manufacturing this huge is nuts as a result of it’ll be laborious to beat it,” he stated. “[But] once I cease racing, that’s one thing I’d actually like to get extra into.”

On the opposite finish of the style spectrum from efficiency tights, Hamilton can be set to co-chair the 2025 Met Gala with Pharrell Williams, A$AP Rocky, Colman Domingo, and Vogue editor-in-chief Anna Wintour. Hamilton’s labored in excessive style earlier than, notably by way of final 12 months’s collaboration with former Dior men’s director Kim Jones.

When requested whether or not he hopes to comply with within the footsteps of Pharell Williams, who efficiently transitioned from the music business to turn out to be the lads’s inventive director of Louis Vuitton, Hamilton remained coy.

“I’m very a lot acutely aware of doing the groundwork,” he stated. “I’m acutely aware that I couldn’t inventive direct.  I’m not at that time but, however I’m utilizing these as stepping stones. I’m actually increase my expertise—it’s like internships that I’m doing—and I hope that at some stage it gives me to some extent the place I’m like, ‘Okay, I’m prepared now to actually lead and stand alone.’”

Picture by: Courtesy: Lululemon