American Categorical has develop into an official companion of System 1 after increasing its sponsorship take care of the sequence.
Having beforehand been a regional companion within the Americas, Amex will now be seen at 15 of F1’s 24 grands prix subsequent season.
Amex card members will acquire entry to a raft of perks, together with pre-sale tickets and a variety of on-site experiences on the tracks the place the corporate will maintain activations – together with the Monaco, British and Italian Grands Prix.
The multi-year growth of the earlier settlement is a mirrored image of the shut partnership that has developed, not solely via Amex’s sponsorship within the Americas but additionally its dedication to the F1 Academy.
Earlier this yr, Amex grew to become an official companion of F1 Academy, sponsoring a automotive within the female-only sequence, supporting British racer Jess Edgar and in addition internet hosting a “Celebration of Ladies with Drive” occasion on the Miami Grand Prix again in Might which featured an look from award-winning musician Camila Cabello.
“American Categorical has been a improbable companion to System 1 within the Americas and as a supporter of F1 Academy, and I’m delighted that they’ve chosen to develop their relationship with us to develop into an official companion,” mentioned System 1’s chief industrial officer Emily Prazer.
“We look ahead to working with Amex to boost the expertise of card members at our races and showcasing Amex perks to our current followers all over the place we race.”
Amex will proceed to have a presence on the races within the Americas, together with at this weekend’s Mexico Grand Prix.
Jessica Edgar, Rodin Motorsport
Picture by: F1 Academy Restricted
Complimentary race radios shall be out there for card members, whereas the Amex Fan Expertise will permit ticket holders the possibility to design their very own automotive livery and report their very own driver intro video.
“We’re thrilled to develop our relationship with System 1, constructing on the robust momentum of the sponsorship within the Americas over the previous yr,” added American Categorical chief advertising officer Elizabeth Rutledge.
“With greater than 300 million followers worldwide age 18-34, F1 continues to develop in recognition and as a ardour space for Millennials and Gen Z – American Categorical’ quickest rising buyer phase.”