F1 announces official vodka partner after LVMH deal

Formulation 1 has introduced its first-ever official vodka associate because the championship continues to construct on its monumental take care of luxurious items model LVMH.

In October 2024 Liberty Media agreed a 10-year partnership with LVMH, in a deal that’s reportedly price $1billion.

It has brought on many LVMH manufacturers to enter F1, as Moet & Chandon is now the championship’s champagne supplier whereas Louis Vuitton has grow to be the title associate of the Australian Grand Prix.

Belvedere is now the newest LVMH subsidiary to collaborate with F1 and it’s the first time the Polish vodka model has been concerned in international sports activities.

“Formulation 1 has all the time been the image of status, adrenaline and spectacle, which is why we’re so thrilled to welcome Belvedere as our first Official Vodka Accomplice,” F1 CEO Stefano Domenicali.

“Collectively we share the identical dedication to high quality and the pursuit of unique moments.

“This announcement as soon as once more confirms the robust reference to LVMH, consolidated by a decade-long partnership.

“Their willingness to completely embrace the spirit of Formulation 1 excites us and makes us pleased with this partnership.”

Belvedere will host an official after celebration on the 2025 season-opener in Melbourne and the vodka may also be served in hospitality areas all through the marketing campaign.

“I’m immensely pleased with the partnership between Belvedere and Formulation 1,” stated Belvedere CEO Francois-Xavier Desplancke.

“Our mutual dedication to innovation, experience, and precision naturally aligns our manufacturers, creating a very distinctive alliance.

“Within the high-octane world of Formulation 1, the place milliseconds forge legends and engines roar with untamed power, Belvedere Vodka arrives not simply as a associate, however because the embodiment of the festivities and the leisure.

“Formulation 1 isn’t nearly velocity; it’s about spectacle. And the place there’s a race, there can be all the time a motive to honour the thrill of the game, from off observe to past.”