Hewlett Packard introduced it’s set to affix Ferrari as its new title associate, renaming the official workforce identify to Scuderia Ferrari HP in what has been referred to as a “multi-year” deal.
The American expertise firm and its distinctive blue brand will function on Ferrari’s F1 livery from subsequent week’s Miami Grand Prix onwards in addition to on its workforce equipment and overalls. The title branding deal will even prolong to Ferrari’s F1 Academy and Esports programmes.
“Our founder handed on to us his steady will to progress. From this stems our drive to innovate on the street and on the monitor, in addition to our dedication to a sustainable future, from carbon neutrality to the training of the youthful era,” stated Ferrari CEO Benedetto Vigna.
“In HP we have now discovered the identical values, which make it an excellent associate. We stay up for beginning our collaboration and going through new alternatives and challenges collectively.”
Vigna’s HP counterpart Enrique Lores added: “With expertise, efficiency and distinctive craftsmanship fuelling the long run, the partnership between HP and Ferrari is a pure match.
Carlos Sainz, Ferrari
Photograph by: Ferrari
“Each manufacturers are constructed on wealthy histories which have endured the take a look at of time. By means of this distinctive collaboration, we even have a possibility to achieve new audiences, drive enterprise development, and create lasting affect for our shared purchasers and communities. Collectively we are going to leverage the worldwide stage of racing to speed up sustainable innovation.”
Alongside a branding deal, HP will even provide Ferrari with its providers, starting from computer systems, printers and different {hardware} to conferencing expertise.
The Hewlett Packard identify already has a presence in F1 at Mercedes, however the Brackley workforce’s associate Hewlett Packard Enterprise, which focuses on cloud and networking options, is a unique firm than consumer-oriented HP. The 2 HP divisions had been break up off into two separate entities in 2015.
Earlier this week Ferrari introduced it might incorporate blue to a one-off livery in Miami.
The change might be made to honour the Maranello marque’s seventieth anniversary within the American market, including two totally different shades of blue to the SF24 of Charles Leclerc and Carlos Sainz, the so-called Azzurro La Plata and Azzurro Dino.
Carlos Sainz, Ferrari, Charles Leclerc, Ferrari
Photograph by: Ferrari