System 1 and LVMH have inked a 10-year deal that can see the posh conglomerate turn out to be a world accomplice for the sequence.
The deal will contain a number of of LVMH’s high-profile manufacturers, together with Louis Vuitton, Moet Hennessy and TAG Heuer, from the 2025 season onwards, and is claimed to incorporate restricted editions of its merchandise, hospitality choices and activations.
Moet Hennessy was one of many sponsors of F1’s revived Las Vegas Grand Prix final 12 months, whereas TAG Heuer had been identified to be in talks to interchange Rolex as F1’s official timekeeping accomplice. The luxurious watch model has a wealthy historical past in motorsport and has been a long-time sponsor of the Monaco Grand Prix and the Red Bull workforce.
“LVMH and System 1 are two world manufacturers that persistently push the boundaries of creativity and innovation, values core to Liberty Media,” mentioned Liberty Media’s CEO Greg Maffei.
“We had been thrilled to work with one of many LVMH Maisons through the Las Vegas Grand Prix final 12 months, and to now develop our relationship with the Group as they turn out to be a International Associate. The chance to scale our business preparations is emblematic of the imaginative and prescient we now have for System 1 because the enterprise continues to develop its platform. We look ahead to working with Bernard and Frederic Arnault within the years to come back.”
Bernard Arnault, the chairman and CEO of the LVMH Group, added: “The individuals, the search for excellence and the fervour for innovation are on the coronary heart of the exercise of our Maisons and System 1. In motorsport as in style, watchmaking or wines and spirits, each element counts on the trail to success.
“Each in our workshops and on circuits world wide, it’s this incessant search to interrupt boundaries that conjures up our imaginative and prescient, and that is the which means that we need to convey to this nice and distinctive partnership between System 1 and our Group.”