Method 1 and LVMH have inked a 10-year deal that can see the luxurious conglomerate develop into a worldwide associate for the sequence.
The deal will contain a number of of LVMH’s high-profile manufacturers, together with Louis Vuitton, Moet Hennessy and TAG Heuer, from the 2025 season onwards, and is claimed to incorporate restricted editions of its merchandise, hospitality choices and activations.
Moet Hennessy was one of many sponsors of F1’s revived Las Vegas Grand Prix final yr, whereas TAG Heuer had been identified to be in talks to exchange Rolex as F1’s official timekeeping associate. The posh watch model has a wealthy historical past in motorsport and has been a long-time sponsor of the Monaco Grand Prix and the Red Bull crew.
“LVMH and Method 1 are two world manufacturers that persistently push the boundaries of creativity and innovation, values core to Liberty Media,” mentioned Liberty Media’s CEO Greg Maffei.
“We have been thrilled to work with one of many LVMH Maisons in the course of the Las Vegas Grand Prix final yr, and to now increase our relationship with the Group as they develop into a International Accomplice. The chance to scale our industrial preparations is emblematic of the imaginative and prescient now we have for Method 1 because the enterprise continues to develop its platform. We look ahead to working with Bernard and Frederic Arnault within the years to return.”
Bernard Arnault, the chairman and CEO of the LVMH Group, added: “The folks, the search for excellence and the fervour for innovation are on the coronary heart of the exercise of our Maisons and Method 1. In motorsport as in vogue, watchmaking or wines and spirits, each element counts on the trail to success.
“Each in our workshops and on circuits all over the world, it’s this incessant search to interrupt boundaries that conjures up our imaginative and prescient, and that is the that means that we wish to convey to this nice and distinctive partnership between Method 1 and our Group.”