Friends of Laguna Seca announce Lauri Eberhart as CEO



FLS, a non-profit group based mostly in Monterey County, appointed Eberhart into the function following her depth of expertise in motorsports and facility administration.

“Lauri brings a wealth of authorized, sports activities and leisure trade expertise and experience to FLS,” stated Ross Merrill, president of FLS.

“Her skillset melds completely with our current assets and partnerships as we step into the long-term concession on the Laguna Seca Recreation Space. FLS is extraordinarily excited to welcome Lauri to our group.”

Eberhart helped lead the day by day operations of Charlotte Motor Speedway for 3 years. She additionally served as Basic Counsel of Speedway Motorsports and Charlotte Motor Speedway for greater than 12 years.

Along with Charlotte, Eberhart additionally labored at Michigan Worldwide Speedway and Richmond Raceway. Throughout her profession she has participated within the negotiation, structuring and shutting of high-profile sports activities company transactions valued at over $5 billion and has suggested on a whole bunch of great motorsports occasions.

“From my first interplay with Lauri it was apparent that she shared our ardour and imaginative and prescient for the way forward for Laguna Seca,” stated Bruce Canepa, vp, FLS

“Her background features a wealth of motorsports expertise that can lead us to a tremendously improved Laguna Seca that can profit the neighborhood, motorsports and followers.”

Eberhart joins FLS because the group begins to evaluate the power that makes up 2.238-mile highway course, with a deal with making essential enhancements to reestablish the circuit as “America’s premier highway course”.

FLS will deal with upgrading key fan facilities, in addition to much-needed investments in fundamental structural and useful components to restore a few years of deferred upkeep, neglect and lack of funding. All raceway occasions will proceed as scheduled throughout this time.

“Laguna Seca is one in every of America’s most historic race circuits. I’m excited and honored by this once-in-a-lifetime alternative to steer the cost as Mates of Laguna Seca reimagines and reconstructs this unimaginable raceway to start a brand new chapter,” stated Eberhart.

“I stay up for partnering with our neighbors, the larger neighborhood, the raceway employees and Monterey County to make sure the raceway’s success advantages the neighborhood and your complete racing world for many years to come back.”

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