Ferrari and IBM have introduced a brand new multi-year partnership aimed toward bettering the expertise for followers of the Scuderia.
The deal begins in 2025 with IBM signing on as Ferrari’s premium associate in IT consulting. Whereas no specifics have been introduced on what IBM will produce for Ferrari, the principle strand of the partnership is clearly aimed toward participating with the Tifosi.
“This partnership brings collectively two benchmark firms that share a love of challenges, innovation, excellence and the pursuit of excessive efficiency. With Scuderia Ferrari HP’s nice expertise in Components 1 and IBM’s cutting-edge expertise, the intention of the partnership is to redefine digital transformation for what is expounded to fan expertise and fan engagement each on and off the race-track,” a joint assertion learn.
The precept of the deal will “drive fan engagement to a complete new degree” utilizing “modern applied sciences” as Ferrari intention to “interact with a youthful viewers.”
IBM senior vice chairman of selling and communications, Jonathan Adashek, defined simply how the expertise firm will got down to obtain their purpose.
Carlos Sainz, Ferrari SF-24
Photograph by: Zak Mauger / Motorsport Photographs
“In Components 1, seconds matter whether or not it’s on or off the monitor,” he mentioned. “The flexibility for Scuderia Ferrari HP to rapidly ship world-class insights from their plentiful information will solely occur by the advantage of expertise.
“Bringing collectively its passionate fanbase, historic prominence, and the most recent modern information and analytics options uniquely positions Scuderia Ferrari HP to develop international engagement whereas additionally modernising and scaling its digital operations.”
The deal is the most recent struck by Ferrari, who introduced HP as its title sponsor in Could whereas additionally bringing on Italian banking agency UniCredit as a brand new associate for 2025 after its present settlement with Santander involves an finish.
“We’re proud to launch this partnership with IBM, some of the prestigious firms on the earth providing expertise and consulting experience,” mentioned Ferrari chief racing income officer Lorenzo Giorgetti.
“The collaboration with IBM will see us providing Scuderia Ferrari HP followers unprecedented experiences that may open the doorways of the Scuderia to the surface world, in addition to collaborating collectively on many different fronts to create activations that may generate worth for each manufacturers.”