Monster gains presence on Ducati’s bike, but fails to seduce Marquez

Marc Marquez had to surrender his most important private sponsor, Crimson Bull, to fulfil his plan of becoming a member of the manufacturing unit Ducati team, which is related to Monster, a direct competitor of the Austrian beverage producer.

“Out of respect for Crimson Bull, I will not have a private sponsor. I wish to thank the Crimson Bull household and hope we proceed to be associates,” Marquez stated in December on Crimson Bull-owned Austrian tv channel Servus TV.

Marquez wore the Monster brand on his cap and racing overalls through the Ducati staff presentation final Monday. Monster’s claw can be current on the bike. Actually, Monster has gained a bit extra presence this 12 months, particularly on the Desmosedici GP25, the place it seems on the forks along with the keel.

Ducati’s customary contract requires its riders to put on the Californian beverage model on the bikes, overalls, and cap throughout grand prix occasions and promotional actions linked to the staff.

Monster approached Marquez, providing him a contract an identical to the one Francesco Bagnaia has signed. Nevertheless, the Spaniard declined the provide out of loyalty to Crimson Bull, with whom he hopes to renew the connection when the chance arises. This does not appear prone to occur within the brief time period, as Monster prolonged its alliance with Ducati and elevated its monetary contribution to the mission.

Autosport understands that the Borgo Panigale producer was ready for a name from Crimson Bull as soon as the six-time world champion’s arrival for 2025 was confirmed. Nevertheless, the Austrian firm didn’t transfer in that path till after the summer season, when it was already too late.

The one house the place Marquez can visibly place his sponsors is on a part of the helmet, whose model (Shoei) he can show on the higher a part of the racing go well with, the place he has additionally positioned a small Estrella Galicia badge and the identify of his company, Vertical, on the backside.

This expertise illustration firm manages the careers of different riders, corresponding to Alex Marquez and teen Maximo Quiles, in addition to some artists, influencers, and celebrities, together with Gemma Pinto, a mannequin and Marc Marquez’s accomplice.

On the helmet, as a result of battle of pursuits that prevented Crimson Bull’s presence, Marquez has chosen to put one other of his essential private sponsors. The emblem of Estrella Galicia’s non-alcoholic beer variant (EG 0.0) seems on the higher a part of the nape. The entrance and jaw space, a ‘property’ of Ducati, shows Lenovo, the principle sponsor of the construction.

EG additionally occupies a strip on the high of the visor, the place one other rider sponsor, Insta360 seems on the backside. Vertical additionally seems within the visor hinge space, whereas Ducati has positioned one among its historic sponsors, Parmacotto, a cooked ham producer, on the chin.

New private sponsors 

Though Marquez can solely show 4 of his private sponsors when on observe (Shoei, Estrella Galicia, Insta360, and the sports activities tools model Alpinestars), the rider has a protracted listing of firms related along with his private picture, corresponding to Audi, La Roche Posay (cosmetics), and Mondraker (bicycles).

Marc Marquez, Ducati Crew

Photograph by: Ducati Corse

In a number of days, he’s anticipated to announce “a strong Spanish private sponsor”, a model that, though it can not seem on the rider’s tools or helmet for now, already desires to accompany him instantly.

After the presentation in Madonna di Campiglio, the place the bike, racing go well with, and helmet with all sponsors have been seen for the primary time, some particulars on Marquez’s aspect stay to be revealed, corresponding to which model he’ll keep it up the drink bottle within the storage, paddock, and podium, though it’s prone to be EG.

What he will not be capable of put on on circuits or public appearances are Oakley sun shades. Throughout the occasion on the Dolomites ski resort, Marquez was seen snowboarding with a display screen from one among Carrera’s sports activities manufacturers (Smith), a Ducati accomplice, with which the Spaniard native has no contract.