NEOM McLaren and TDK collaboration yielding success in Formula E 

The NEOM McLaren Components E Group’s partnership with electronics large TDK hit its stride in Components E in the course of the newest spherical, and the crew got here away from Jeddah with a double podium success. 

The Bicester-based outfit sit only one level behind producer and powertrain provider Nissan within the groups’ standings, whereas driver Taylor Barnard claimed a double podium in Saudi Arabia earlier this month in addition to changing into the youngest polesitter in Components E’s historical past. 

The upsurge in fortunes for NEOM McLaren within the all-electric championship coincides with a brand new partnership with electronics company TDK. 

Initially based in 1935, the Japanese firm has change into an internationally recognised model having been famend for creating cassette tapes and is now an business chief in knowledge and applied sciences. 

“We made a strategic expertise partnership meaning we will additionally contribute to the efficiency of the crew utilising our core applied sciences,” mentioned Noboru Saito, president and CEO of the TDK Company. 

“From TDK’s viewpoint, the automotive business area is and will probably be one of many main enterprise fields and on this automotive area EVs would be the greatest focus.  

“Subsequently, not solely simply merely being a accomplice of the NEOM McLaren Components E Group but in addition making a strategic partnership, linking to our core expertise, contributing to the precise transformation of society is essential. 

“The ABB FIA Components E World Championship as a collection goes to proceed being a serious a part of the inexperienced transformation and in addition digital transformations.

“Knowledge performs a serious position for racing, and now we have additionally a sensor enterprise along with the digital elements. 

“Subsequently, there’s an enormous hyperlink when it comes to the expertise and in addition an excellent relation to the environmentally pleasant matters, so many areas match our course of technique.”  

The introduction of the brand new GEN3 Evo machines for the present 2024-25 season means TDK has been capable of combine a lot of its applied sciences into NEOM McLaren’s newest challenger. 

Whereas the main focus stays on the present season, TDK and the NEOM McLaren Components E Group hope to proceed the partnership into the long run the place it might have an effect not solely in Components E, however past. 

“These are extremely advanced machines and but the competitors is extremely fierce, which implies you are at all times in search of these marginal positive factors, you are at all times in search of issues that are going to convey you ahead sooner than the competitors,” mentioned crew principal of the NEOM McLaren Components E Group, Ian James. 

Ian James, Group Principal of NEOM McLaren Components E Group

Picture by: Joe Portlock / Motorsport Photographs

“Inside the TDK portfolio of {hardware} that they’ve, that is built-in very a lot inside the energy unit. It implies that we’re capable of construct on the efficiencies that now we have, and effectivity is extremely essential. 

“However past that it is reliability as properly, so that you need any element inside the system to have the ability to carry out reliably time and time once more. 

“That is the right here and now, however I believe the essential bit is definitely what’s coming sooner or later. 

“It is the dialogue that we’ll be having over the approaching weeks and months and years to truly say, what will we need to obtain sooner or later and what is going on to assist us unlock that efficiency going ahead in a method that permits us, fairly frankly talking, to beat our rivals.”