Santander has signed a multi-year take care of F1 which can start initially of 2025 after the financial institution’s sponsorship settlement with Ferrari expires.
It was announced last week that Ferrari and Santander would go their separate ways on the finish of the yr, with UniCredit then confirmed as a sponsor for the Italian squad shifting ahead.
Having been concerned within the sequence since 2006, sponsoring at totally different instances McLaren, Ferrari and the British Grand Prix, the brand new deal as official retail banking companion is a tightening of Santander’s ties to F1.
It was additionally confirmed within the press launch saying the brand new partnership that “the financial institution’s logos will characteristic on trackside signage at various Grand Prix throughout the season happening in Santander’s principal markets: within the US, Brazil, Mexico, Spain, and within the UK, amongst others. The financial institution can even present Method 1 followers with unique content material and activations all through the partnership.”
Stoffel Vandoorne, McLaren, Marc Gene, Ferrari, Jenson Button, McLaren and Natalie Pinkham, Sky TV, the Santander bikes
Photograph by: Sutton Photographs
Talking concerning the deal, F1 president Stefano Domenicali mentioned: “I’m delighted that Santander, an unbelievable international model, is turning into an Official Associate of Method 1.
“Santander has a proud historical past in our sport, and so they know the massive platform we are able to present to amplify their story to clients across the globe.”
Whereas growing into a worldwide financial institution, Santander’s roots are in northern Spain and it’s understood that the corporate would sponsor races in Madrid and Barcelona, ought to each be included on the 2026 F1 calendar.
This yr marks the tip of Santander’s three-season sponsorship take care of Ferrari. The Spanish financial institution was additionally beforehand a companion to the Scuderia from 2010-17.