Williams and Duracell have introduced that their Components 1 sponsorship deal will proceed with a “multi-year” extension.
Battery producer Duracell has been a Williams sponsor because the 2022 F1 season, with the corporate’s emblem and battery branding that includes on the airboxes of the staff’s vehicles ever since.
The brand new deal, which is described in a Williams press launch as “a multi-year extension”, means this outstanding branding positioning will proceed for 2025 and past.
Williams’ assertion says Duracell’s emblem and “instantly-recognisable colors will stay featured on the drivers’ helmet visors” over the identical interval, whereas additionally claiming with out particulars that “the staff’s units will profit from Duracell’s distinctive Energy Enhance elements”.
The brand new deal has additionally been introduced forward of this weekend’s Las Vegas Grand Prix, the place Duracell is sponsoring one of many monitor’s two DRS zones.
Williams can be including Duracell branding to its rear wing for the Vegas race and altering the color of its DRS-activation button on the steering wheels of the FW46 vehicles to be pushed by Alex Albon and Franco Colapinto to the corporate’s company color.
Alex Albon, Williams FW45
Photograph by: Simon Galloway / Motorsport Pictures
James Bower, industrial director at Williams, mentioned: “Williams are proud to have Duracell powering our comeback journey into 2025 and past as we proceed constructing long-lasting relationships with industry-leading manufacturers that share our imaginative and prescient and values.
“The partnership has delivered memorable moments and iconic branding that has turn out to be a fan favorite on our vehicles, and we look ahead to the subsequent chapter as we proceed constructing momentum.”
Ramon Velutini, Duracell’s world CMO, mentioned: “We’re excited to increase our partnership with Williams Racing as we proceed to assist their journey in the direction of getting again on prime of the grid.
“Our shared ardour for efficiency and relentless pursuit of enchancment makes Williams Racing an ideal match for Duracell.
“Each Williams Racing and Duracell are ‘Constructed Completely different,’ embodying the assumption that ‘ok’ isn’t sufficient.
“I’m significantly thrilled that our unique ‘Energy Enhance Elements’ expertise will likely be powering their units, each on and off the monitor.”